This inquiry analyzed the extent to which television commercials used mature models, relative to younger models. It also analyzed the extent to which commercials portrayed the elderly in a favorable or an unfavorable manner. The study used content analysis to test twelve hypotheses. The authors arrived at conclusions relating to the depiction of mature individuals in television commercials and set forth various recommendations to advertisers, based on the analysis.

Each contributor to this book has used personal experience as the basis from which to frame his individual sociological perspectives. Because they have personalized their work, their accounts are real, and recognizable as having come from 'real' persons, about 'real' experiences. There are no objectively-distanced disembodied third person entities in these accounts. These writers are actual people whose stories will make you laugh, cry, think, and want to know more.

The finding that women are attracted to men older than themselves whereas men are attracted to relatively younger women has been explained by social psychologists in terms of economic exchange rooted in traditional sex-role norms. An alternative evolutionary model suggests that males and females follow different reproductive strategies, and predicts a more complex relationship between gender and age preferences. In particular, males' preferences for relatively younger females should be minimal during early mating years, but should become more pronounced as the (...) male gets older. Young females are expected to prefer somewhat older males during their early years and to change less as they age. We briefly review relevant theory and present results of six studies testing this prediction. Study 1 finds support for this gender-differentiated prediction in age preferences expressed in personal advertisements. Study 2 supports the prediction with marriage statistics from two U.S. cities. Study 3 examines the cross-generational robustness of the phenomenon, and finds the same pattern in marriage statistics from 1923. Study 4 replicates Study 1 using matrimonial advertisements from two European countries, and from India. Study 5 finds a consistent pattern in marriages recorded from 1913 through 1939 on a small island in the Philippines. Study 6 reveals the same pattern in singles advertisements placed by financially successful American women and men. We consider the limitations of previous normative and evolutionary explanations of age preferences and discuss the advantages of expanding previous models to include the life history perspective. (shrink)

This paper describes a cross-cultural research project on the relation between how people conceptualize nature and how they act in it. Mental models of nature differ dramatically among and within populations living in the same area and engaged in more or less the same activities. This has novel implications for environmental decision making and management, including dealing with commons problems. Our research also offers a distinct perspective on models of culture, and a unified approach to the study of culture and (...) cognition. We argue that cultural transmission and formation does not consist primarily in shared rules or norms, but in complex distributions of causally-connected representations across minds in interaction with the environment. The cultural stability and diversity of these representations often derives from rich, biologically-prepared mental mechanisms that limit variation to readily transmissible psychological forms. This framework addresses a series of methodological issues, such as the limitations of conceiving culture to be a well-defined system or bounded entity, an independent variable, or an internalized component of minds. (shrink)

This essay explores the universal cognitive bases of biological taxonomy and taxonomic inference using cross-cultural experimental work with urbanized Americans and forest-dwelling Maya Indians. A universal, essentialist appreciation of generic species appears as the causal foundation for the taxonomic arrangement of biodiversity, and for inference about the distribution of causally-related properties that underlie biodiversity. Universal folkbiological taxonomy is domain-specific: its structure does not spontaneously or invariably arise in other cognitive domains, like substances, artifacts or persons. It is plausibly an innately-determined (...) evolutionary adaptation to relevant and recurrent aspects of ancestral hominid environments, such as the need to recognize, locate, react to, and profit from many ambient species. Folkbiological concepts are special players in cultural evolution, whose native stability attaches to more variable and difficult-to-learn representational forms, thus enhancing the latter's prospects for regularity and recurrence in transmission within and across cultures. This includes knowledge that cumulatively enriches (folk expertise), overrides (religious belief) or otherwise transcends (science) the commonsense ontology prescribed by folkbiology. Finally, the studies summarized here indicate that results gathered from “standard populations” in regard to biological categorization and reasoning more often than not fail to generalize in straightforward ways to humanity at large. This suggests the need for much more serious attention to cross-cultural research on basic cognitive processes. (shrink)

Would we lie to ourselves? We don't need to. Rather than a single self equipped with a few bivariate processes, the mind is composed of a dissociated aggregation of subselves processing qualitatively different information relevant to different adaptive problems. Each subself selectively processes the information coming in to the brain as well as information previously stored in the brain.

The finding that women are attracted to men older than themselves whereas men are attracted to relatively younger women has been explained by social psychologists in terms of economic exchange rooted in traditional sex-role norms. An alternative evolutionary model suggests that males and females follow different reproductive strategies, and predicts a more complex relationship between gender and age preferences. In particular, males' preferences for relatively younger females should be minimal during early mating years, but should become more pronounced as the (...) male gets older. Young females are expected to prefer somewhat older males during their early years and to change less as they age. We briefly review relevant theory and present results of six studies testing this prediction. Study 1 finds support for this gender-differentiated prediction in age preferences expressed in personal advertisements. Study 2 supports the prediction with marriage statistics from two U.S. cities. Study 3 examines the cross-generational robustness of the phenomenon, and finds the same pattern in marriage statistics from 1923. Study 4 replicates Study 1 using matrimonial advertisements from two European countries, and from India. Study 5 finds a consistent pattern in marriages recorded from 1913 through 1939 on a small island in the Philippines. Study 6 reveals the same pattern in singles advertisements placed by financially successful American women and men. We consider the limitations of previous normative and evolutionary explanations of age preferences and discuss the advantages of expanding previous models to include the life history perspective. (shrink)

The meaning of any given lexical item emerges from an analysis of its contextual usage, but with biblical languages, often a traditional gloss will be accepted as if it were the clear meaning of a lexical item. Lexicons and dictionaries rarely go all the way back to a fresh analysis of the actual usage of a lemma, so the traditional meaning is rarely reconsidered. Those learning biblical languages accept the lexicon’s judgement without stopping to reflect on how the lexicon reached (...) its conclusion. The acceptance of a traditional gloss as the meaning then gets assumed as more and more texts are read, reinforcing the assumption that the meaning is the gloss learned early on as the equivalent for that lexical item. This study focuses on the biblical Hebrew root בשׁל and the Greek verb ἕψω, both traditionally understood to denote the activity of preparing food by boiling in liquid. These lexemes appear in the Old Testament in some exegetically challenging texts, so clarifying the range of meaning may help to illuminate the interpretation of difficult passages. The full context of the usage of these lexical items in the Hebrew Bible and Septuagint is examined using cognitive semantics with the goal of identifying the semantic and pragmatic clues that point to the conceptual meaning evoked by these lexical items in biblical Hebrew and Greek.Contribution: The re-analysis of the data serves to re-evaluate traditional assumptions about the meanings of these words. Clarifying the meaning may illuminate some exegetical difficulties. (shrink)

The Septuagint (LXX) generally approached the antiphrastic, euphemistic use of ברך [bless] with a literal translation of ברך with εὐλογέω. This choice produced a Hebraism, as the Greek verb is not generally used antiphrastically. The translators may have expected the Greek audience to track with the figurative usage. Job contains four of the six uses of this euphemism, and LXX Job is evenly split between the use of εὐλογέω and the use of more creative renderings. These creative renderings in Job (...) 1:5 and 2:9 reflect the exegesis of the translator.Contribution: The contribution of this research article is its focus on the phenomenon of euphemism in Biblical Hebrew and the implications of non-literal renderings in the Septuagint for a theologically-significant Hebrew euphemism. The article fits within the scope of the journal as a contribution to this special collection on the Septuagint. (shrink)

In the early nineteenth century, France clearly dominated Oriental studies in Europe. A decline of this dominance began with the "Florist" controversy, a debate from 1825 to 1829 over the aims of Oriental scholarship. This clash of methods almost tore the Société Asiatique apart and succeeded in setting Orientalist scholars in France on an exacting, scientific course that eclipsed the Romantic, literary roots out of which their studies had sprung. Ironically, the adoption of this new agenda inhibited the further growth (...) of Oriental studies in France and was indicative of the relative decline of science there. (shrink)

We consider four mechanisms by which apparent discontinuities in the distribution of antisociality could arise: (1) executive genes or hormonal systems, (2) multiplicative interactions of predisposing factors, (3) environmental tracking into a limited number of social roles, and (4) cross-generational gene—environment interactions. A more explicit consideration of complex self-organizing dynamic systems may help us understand the maintenance of antisocial subpopulations.

Einon's data support our original claims, although not a claim she seems to assume – of reciprocal attraction between elderly men and 20-year-old women. Implicit in her commentary is an assumption that genetic predispositions are omniscient fitness maximizers. Instead, evolutionary models assume selection-fashioned psychological mechanisms that, in the context of other mechanisms and pressures in past environments, had a positive effect on fitness relative to competing alternatives. The Over & Phillips data fit with our own data on homosexuals, and with (...) the assumption of independent modular mechanisms, rather than any existing sociocultural models. Einon also incorrectly assumes that evolutionary models have overemphasized male choice to the exclusion of female choice. (shrink)

Dynamical simulations of male and female mating strategies illustrate how traits such as restrictedness constrain, and are constrained by, local ecology. Such traits cannot be defined solely by genotype or by phenotype, but are better considered as decision rules gauged to ecological inputs. Gangestad & Simpson's work draws attention to the need for additional bridges between evolutionary psychology and dynamical systems theory.

Diverse cultural norms governing economic behavior might emerge from a dynamic interaction of universal but flexible predispositions that get calibrated to biologically meaningful features of the local social and physical ecology. This impressive cross-cultural effort could better elucidate such gene-culture interactions by incorporating theory-driven experimental manipulations (e.g., comparing kin and non-kin exchanges), as well as analyses of mediating cognitive processes.

Given the strength of Archer's case for a sexual selection account, he is too accommodating of the social roles alternative. We present data on historical changes in violent crime contradicting that perspective, and discuss recent evidence showing how an evolutionary perspective predicts sex similarities and differences responding in a flexible and functional manner to adaptively relevant triggers across different domains.

Consideration of the adaptive problems faced by our ancestors suggests functional reasons why people exhibit some biases in social judgment more than others. We present a taxonomy consisting of six domains of central social challenges. Each is associated with somewhat different motivations, and consequently different decision-rules. These decision-rules, in turn, make some biases inherently more likely to emerge than others.

In contrast to evidence for evolved sex differences, support for the argument that female aggression was suppressed by patriarchial ideologies is thin. One empirical test of the differential stigmatization hypothesis is proposed, utilizing the four standard criteria for judgments of abnormality.

Testosterone's connection to sex differences and key evolutionary processes arouses controversy. Effects on humans and other species, though, are not robotically deterministic but are parts of complex interactions. We discuss the societal implications of these findings and consider how the naturalistic fallacy and the person–situation dichotomy contribute to misunderstandings here.

The Bengali Swami Vivekananda is probably best known for his years of travels and lecturing as an Indian missionary to the United States and Europe, beginning with his address in 1893 to the World's Parliament of Religions in Chicago. He also founded, in 1897 in Calcutta, the Ramakrishna Mission, a Vedantic religious society named after his guru, an illiterate village priest who, his followers believed, had had ecstatic divine visions. Vivekananda's interests and life reflected important currents in the development of (...) modern India: religious reform and revival, anticolonial nationalism, and the intellectual and... (shrink)

Subliminal advertising seems ethically problematic. Providing accurate, balanced information about a product seems ethically OK. But in between these two extremes there is an expanse of grey area. At what point does the influence exerted by advertisers, governments, and others become concerning? And does the advent of artificial intelligence increase the risk of such influence? These questions are explored through the case of AI-based microtargeted advertisements.

Evolutionary models of behavior often encounter resistance due to an apparent focus on themes of sex, selfishness, and gender differences. The target article might seem ripe for such criticism. However, life history theory suggests that these themes, and their counterparts, including cooperation, generosity, and gender similarities, represent two sides of the same coin – all are consequences of reproductive trade-offs made throughout development.

Proximate selfish goals reflect the machinations of more fundamental goals such as self-protection and reproduction. Evolutionary life history theory allows us to make predictions about which goals are prioritized over others, which stimuli release which goals, and how the stages of cognitive processing are selectively influenced to better achieve the aims of those goals.

The simultaneous possession of conflicting beliefs is both possible and logical within current models of human cognition. Specifically, evidence of lateral inhibition and state-dependent memory suggests a means by which conflicting beliefs can coexist without requiring “mental exotica.” We suggest that paradoxical self-deception enables the self-deceiver to store important information for use at a later time.

Religious beliefs, including those about an afterlife and omniscient spiritual beings, vary across cultures. We theorize that such variations may be predictably linked to ecological variations, just as differences in mating strategies covary with resource distribution. Perhaps beliefs in a soul or afterlife are more common when resources are unpredictable, and life is brutal and short.

There is growing interest in the use of neurointerventions to reduce the risk that criminal offenders will reoffend. Commentators have raised several ethical concerns regarding this practice. One prominent concern is that, when imposed without the offender’s valid consent, neurointerventions might infringe offenders’ right to bodily integrity. While it is commonly held that we possess a moral right to bodily integrity, the extent to which this right would protect against such neurointerventions is as-yet unclear. In this paper, we will assess (...) whether, why, and how severely three forms of neurointervention might infringe the right to bodily integrity. We show that the severity of the infringement of the right to bodily integrity differs across different forms of neurointervention. Moreover, we argue that mental and behavioral effects of neurointerventions could in some cases be relevant to determining the severity of infringements of the right to bodily integrity. (shrink)

During the past decade and a half, the field of family literacy has gone from its infancy on the educational periphery toward a position closer to the mainstream. Characteristic ofthe field’s growth is the nation’s largest endeavor in family literacy, the federal Even Start program, which began from scratch in the late 1980s and now claims more than 800 local programs in 50 states and Puerto Rico.Despite several national evaluations of Even Start, no comprehensive study in the family literacy literature (...) specifically focuses on this quarter-billion dollar program’s attempts to measure the progress of its adult students. Accordingly, this study sought to discover the ways in which adult assessment is performed by Even Start programs.This essay emphasizes critical thinking with regards to assessment in Even Start programs Critical thought and reflection drive the exploration of several themes in the study’s data that carry itnplications for the families served by Even Start. These implications, gleaned from what Brookfield (1987) calls “reflective skepticism” and careful study of the data, bring the survey’s numbers to life and ultimately yield useful, potentially program-enhancing information.The article offers background on family literacy and Even Start programs and briefly illustrates the study’s methodology. Then follows a discourse that views the study’s findings through the lens of critical thought, drawing meaning from selected findings that contain repercussions for Even Start families. The piece concludes with recommendations for the improvement of Even Start programs through enhanced assessment and continued study. (shrink)

This edited book provides an in-depth examination of the implications of neuroscience for the criminal justice system. It draws together experts from across law, neuroscience, medicine, psychology, criminology, and ethics, and offers an important contribution to current debates at the intersection of these fields. It examines how neuroscience might contribute to fair and more effective criminal justice systems, and how neuroscientific insights and information can be integrated into criminal law in a way that respects fundamental rights and moral values. -/- (...) The book’s first part approaches these questions from a legal perspective, followed by ethical accounts in part two. Its authors address a wide range of topics and approaches: some more theoretical, like those regarding the foundations of punishment; others are more practical, like those concerning the use of brain scans in the courtroom. Together, they illustrate the thoroughly interdisciplinary nature of the debate, in which science, law and ethics are closely intertwined. It will appeal in particular to students and scholars of law, neuroscience, criminology, socio-legal studies and philosophy. (shrink)

Carey's book on conceptual change and the accompanying argument that children's biology initially is organized in terms of naïve psychology has sparked a great detail of research and debate. This body of research on children's biology has, however, been almost exclusively been based on urban, majority culture children in the US or in other industrialized nations. The development of folkbiological knowledge may depend on cultural and experiential background. If this is the case, then urban majority culture children may prove to (...) be the exception rather than the rule, because plants and animals do not play a significant role in their everyday life. Urban majority culture children, rural majority culture children, and rural Native American children were given a property projection task based on Carey's original paradigm. Each group produced a unique profile of development. Only urban children showed evidence for early anthropocentrism, suggesting that the co-mingling of psychology and biology may be a product of an impoverished experience with nature. In comparison to urban majority culture children even the youngest rural children generalized in terms of biological affinity. In addition, all ages of Native American children and the older rural majority culture children gave clear evidence of ecological reasoning. These results show that both culture and expertise play a role in the development of folkbiological thought. (shrink)